Three Methods to measure Social Media ROI

Back when the social media is just starting to enter our lives, it is difficult or impossible for companies to measure the social media return on investment. It would take them a lot of effort and research to be able to calculate the numbers and data. But with the fast pace of technological changes, this…

Chapter 12: the Groundswell Inside your Company

This week’s blog is the last topic for my social media marketing course. This talks about the employees inside the company and how they use groundswell effectively. For the last few chapters, we were talking about the customers and external components that drive the groundswell. This time, we see the inside of the company of how…

Energizing the Groundswell

This week’s blog is about energizing the groundswell. Energizing the customers is a way that you can boost your business. It’s all about the energizing the customers in the online platforms to spread the good news and create a brand image through word of mouth. There three reason why word of mouth succeeds – It…

Tapping the groundswell with Twitter

This week’s blog is all about twitter and how we can use it to reach out to our customers. Twitter is an online social networking platform that gives users 140 characters to send messages or tweets. It is one of the most popular social networking sites in the groundswell alongside Facebook and YouTube. The social…

Helping the groundswell support itself

A community is one of the most effective technology in the groundswell. It connects customers with each other and with the company. Communities provide information to customers and customers can comment or review products in the forums. This creates value and loyalty towards the company. We all know customers are vital to every business, that…

Talking with Groundswell

On last week blog, we covered the POST method that describes the five different objectives that the management can take. Under of which is the objective of “Talking”. In this week’s blog, the topic is how we can use the groundswell to talk, or voice, or connect with clients or customers. There are four common…

Strategies for tapping into the Groundswell

This week’s blog is about the strategies that businesses can use to efficiently use groundswell. Many have successfully tapped into social media through proper implementation and strategies, but there still some who struggle to effectively use the groundswell. This may be due to improper use of social media or putting the wrong people in the…

Chapter 11: How connecting with the groundswell transforms your company

This week‘s reading focuses on how the groundswell technology have affected the marketing strategies of many companies. As corporations try to connect with their customers and understand their needs, it is crucial that they tap into the groundswell where millions of potential customers are found. This can change the way companies do their business. Here…

Listening to the Groundswell

      The topic for this week is on listening to the groundswell. This is where companies use the technologies online to create value and further improve offerings by listening what the customers or the users online are saying. Corporations are investing millions of dollars in market research to satisfy not just the customers…

The Social Technographics Profile

This week in our Social Media Marketing course, we tackle the different types of “Social Technographics Profile.” The third chapter in the Groundswell book goes to explain and help us understand how people use various social media technologies (Li & Bernoff, 2011). It is categories into seven groundswell profiles. Creators are the first category. They…

Users of the world, unite! The challenges and opportunities of Social Media

Image Source: https://flic.kr/p/8tftq9 Since the introduction of Social Media to public, its users or members continues to grow as the technology advances. It became a must tool for companies to have as it provides a free environment to promote and create value to customers. The article “Users of the world, unite! The challenges and opportunities of…