Energizing the Groundswell

This week’s blog is about energizing the groundswell. Energizing the customers is a way that you can boost your business. It’s all about the energizing the customers in the online platforms to spread the good news and create a brand image through word of mouth. There three reason why word of mouth succeeds – It…

Tapping the groundswell with Twitter

This week’s blog is all about twitter and how we can use it to reach out to our customers. Twitter is an online social networking platform that gives users 140 characters to send messages or tweets. It is one of the most popular social networking sites in the groundswell alongside Facebook and YouTube. The social…

Helping the groundswell support itself

A community is one of the most effective technology in the groundswell. It connects customers with each other and with the company. Communities provide information to customers and customers can comment or review products in the forums. This creates value and loyalty towards the company. We all know customers are vital to every business, that…

Talking with Groundswell

On last week blog, we covered the POST method that describes the five different objectives that the management can take. Under of which is the objective of “Talking”. In this week’s blog, the topic is how we can use the groundswell to talk, or voice, or connect with clients or customers. There are four common…