Three Methods to measure Social Media ROI

Back when the social media is just starting to enter our lives, it is difficult or impossible for companies to measure the social media return on investment. It would take them a lot of effort and research to be able to calculate the numbers and data. But with the fast pace of technological changes, this…

Chapter 12: the Groundswell Inside your Company

This week’s blog is the last topic for my social media marketing course. This talks about the employees inside the company and how they use groundswell effectively. For the last few chapters, we were talking about the customers and external components that drive the groundswell. This time, we¬†see the inside of the company of how…